Every occasion is just another excuse to flaunt our personal style and make a statement. The fashion industry is therefore always on the outlook for new trends and products. With the demands and rise of sustainable fashion, the Indian handloom industry is a blooming and is here to stay as more and more people are discovering and indulging in its sustainable products. Handloom in India is spreading fast under different Indian handloom brands. The handloom industry does not use electric machinery to weave the products but rather depends on handloom weaving. This not only ensures the survival of handloom weavers and their art but also eliminates the use of excessive power use in the textile industry. The handloom workers are managed under the Indian ministry of textile.

Handloom products are not only easy to carry but also comfortable to wear. The hot south summers only increase the demand of such products. This industry uses only natural raw material such as cotton, silk and jute unlike the artificial fabrics such as polyester, chiffon and rayon. The synthetic fabrics are already taking a toll on the earth. Not only the fabric is uncomfortable but also requires a hefty amount of power throughout the process of production. The initial production process requires a large amount of harmful chemicals and process, resulting in mass pollution of the environment. Even after the final product is sold, we actually dump plastic in our ocean every time we wash our cloths. Tiny strands of synthetic fibers are mixed in the water which ultimately reaches our oceans. Not only the ocean but also the waste products such as the extra materials also find their way into landfills. This is one of the reasons why sarees are perhaps one of the most eco friendly garments out there. Sarees are traditional Indian wear and one can drape it in a number of ways. The long, single piece garment is the perfect product of the handloom wave. Sarees not only ensures less wastage of material and manpower but also flatters the one wearing it. Be it an intricately detailed saree or a simple one, the aesthetic feel is the same. The khadi or handloom material gives the wearer a figure hugging sarees to flaunt all her curves effortlessly. What makes the handloom sarees even more special are the different types of weaves. Weaving patterns such as ikat, Chanderi, Maheswari, Kota Doria, Ilkal, Gadwal, Covai Kora or Jamdani gives the sarees a distinct identity, which is marked by its place of origin. Different state specializes in different handloom sarees, for example jamdani is a specialty of West Bengal. Being from Bengal these sarees are what every woman needs in their wardrobe. You are just one click away from purchasing Bengal handloom sarees online. Online stores like Bindi, act as mediator for weavers and viewers. From weavers’ wheels to your doorstep, the product is just as easily available and accessible in the global market. Not only small scale online stores but also big online stores such as Amazon and Fipkart ensure the availability of different handloom products in their stores. Number of different handloom products such as kurti, shirts, dresses, bags and even shoes are now a must in an Indian woman’s wardrobe. So this summer, let’s ride on the handloom wave, without diverting from fast fashion.